Earth Sports Nets the Buzz at ICAST

The EarthSports.com and MotionNotes launch at the 2010 ICAST fishing trade show is complete–and  the fishing world’s reaction was nothing short of stellar. “No matter how good you think your idea is you never know how it will be received until you open your doors for business,” said Earth Sports CEO Randy Bayne. “I can honestly say our market launch during ICAST was a success beyond our wildest expectations.”

Day one of the show, the Earth Sports team ran demos of the site and MotionNotes to passers-by. On day two industry leaders joined the team for cocktails and introductions. But day three was the real stunner. By this point in the show attendees had seen most of the displays they were interested in and were revisiting those they’d seen earlier, to finalize deals and take some final notes. As a result it was the slowest-paced day of the show for most exhibitors – but not for Earth Sports and MotionNotes. Word had spread about the new concepts, and people who had heard the buzz sought out our team members to get the low-down. As a result, the display was jam-packed from start to finish and news about Earth Sports immediately began popping up in fishing-oriented blogs, on sites like Chicagonow.com, Illinoisoutdoors.com, Boats.com, Yachtworld.com, HookedOnFishingBoats.com, and Gary Engberg Outdoors.

“Our special team of professionals has been working tirelessly to create this collaborative web destination for the angler, brand, and guide,” Bayne said. “Everyone involved in the development process was committed to the idea that a single destination for the industry and the consumer to interact and mutually benefit was a simple, winning combination. The industry let us know that our introduction of both EarthSports.com and MotionNotes was the right service at the right time. One industry leader even said we will become the Google of fishing. ICAST was the perfect venue to launch our entry into the fishing world, and we are thankful to everyone who visited our booth and our launch party. We look forward to building a lasting relationship with this exciting market and those brands and guides who have made it a success over the years.”